People have a tendency to believe that inbox blueprint yes email marketing doesn’t gain the same amount of attention that social media does. However, what so many individuals don’t realize is how it has proven to be among the most effective and direct ways of growing your business. The following 10 points prove this point very well:
1. Email Use
With more than 3.2 billion email accounts in use these days, 95% of the worldwide population have access with 91% of people checking their emails once a day at least. Email is a critical component of our daily lives and nobody can really imagine not emailing anymore.
2. inbox blueprint yes Reach
The concept of reach when it comes to email is totally different than reach for Social Media. When it comes to social networking what reach is referring to how many likes and followers have viewed your message. Email reach refers to whether or not the recipient has opened the email or not. According to research, 18% of all emails get blocked, with 4% getting delivered into the spam or junk folder. However, 74% of messages on Facebook are missed. So email is actually more reliable than social media is.
3. Life Span
When it comes to inbox blueprint yes Facebook posts, 75% of them last for approximately 2 hours. Tweets only last for 5 minutes. With email, however, it stays in an inbox indefinitely. It takes an extra action in order to delete it.
4. Return on Investment
According to the 2013 Email Marketing Benchmark Reports, 60% of marketers said that email marketed provided them with a very positive ROI. For each $1 spent, email marketing’s standard return is $44.24.
There are solid metrics that have been set up for emails that have been standard for a number of years. You can easily track Growth, Unsubscribes and Open Rates with profits and sales. Using a simple formula, you will be able to determine what your email subscribers value is.
Usually people don’t talk about engagement and email at the same time. However, emails are a great engagement vehicle and may be an important part of a two-way street. According to best practice, emails shouldn’t be sent with a no-reply address. You should always make sure that your customers have an easy way of communicating with you.
One of the best parts of all is the fact that inbox blueprint yes email and social media are friends. There are many services that will let you post your email messages to different social networks. This is a great connection to help grow your business and establish cross platform initiatives as well.
Approximately 77% of individual prefer getting promotion content in their email inboxes, as opposed to just 4% preferring it via LinkedIn and Facebook. Facebook is seen as a platform where connections can be established and for interacting with friends and family. Emails are viewed differently. This is mainly due to it simplicity and privacy. A recent survey showed that 70% or recipients said they used promotional coupons and discounts that they got in promotional emails sent to them.
According to Litmus, mobile phones are used to access 66% of all A Gmail inboxes.large number of transactions are conducted online, with 13% of it being accounted for by mobile email. Savvy marketers have learned to embrace email and established an entirely channel for promoting their products.
10. Personalization inbox blueprint yes
Email has the ability to send out promotional messages to thousands of individuals at once while still being able to maintain personalization standards.
To conclude, it has been proven that email marketing can be a highly effective marketing channel that you can used to established strong relationships between your subscribers and yourself.