Email marketing has so many attractive features that make it a great way to reach customers and to bring them to your business. Email marketing can be inexpensive, lucrative and can even help the environment by saving paper. Whatever your reason for choosing email marketing, you will find useful information about it in the  article below.

The beginning and conclusion of your marketing email should include a call to action for your customers. Be clear about what you want your customer to do, and include at least two obvious links to your site. Use clear suggestions that direct your customers to the offer your email is promoting.

While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.

To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. Additionally, having a referral rewards program will help you grow your customer and email base.

Try using different techniques when you are email marketing. You may find many books online and in libraries. There are also many local workshops and classes that you can find in your area, so it would be to your benefit to attend what you can.

Use A/B testing of your subject lines to test effectiveness. Split your email list in half and send emails to the two groups of addresses using different subject lines. This lets you know which subject lines are successful and which need some work.

When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.

Keep in mind that email marketing’s ultimate goal is selling your products or services. What you want is for every email to entice the reader to buy. Share information on a brand new product, talk about how to use an older daily income product or offer a special promotion.

Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.

Do what you can to make your email go into your customers’ inboxes. You must work to get your email to pass ISPs and not get tagged as spam messages. If they get tagged as spam messages, your recipient may never see them. Check with customers to see if they are getting your emails, or if they’re no longer interested.

When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.

Make sure that you have an unsubscribe link that is easily visible within your emails. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.

Use words that are appropriate to the industry you are focusing on in your marketing materials. For example, if you are writing marketing materials for new technological items, use words such as “new,” “advanced” or “state-of-the-art” that are commonly used in that industry. Using the right words will help increase your products’ appeal to your customers.

To make your emails look as professional as possible, invest a little thought in their design. Use a consistent layout, color scheme, and logo with all of your messages. This gives your subscribers the impression that they are hearing from a trustworthy, authoritative source. They will pay more attention and give your content more credence this way.

Remember that more and more people are reading their email with a mobile device, like a smartphone. These mobile devices have lower screen resolution than traditional computer screens and provide much smaller screen size. Educate yourself about the constraints of these small displays, and test your emails for readability on such devices.

Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.

If you are going to incorporate graphics into your e-mails, you should make certain that the e-mails are still readable if the recipient chooses not to display those graphics. A great way to do this is to utilize ALT tags so that replacement text will be displayed when the images cannot be displayed. It might also be a good idea to place the bulk of your images near the bottom of the e-mail.

Try using A/B testing for your commission buddy email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.

No doubt email marketing works on so many levels. It can be one of the most cost-effective ways to reach out to the largest amount of people all over the world. Take the advice and techniques that are offered in the article above to help you design an email marketing plan that works for you and your business.

by | Categories: Marketing 101 | No Comments