Helpful Tips For Using Email To Market with Easy Money Machines

Mar 5, 2014

Do you want to be able to promote your website and build fans giving your site more traffic? If so, then you’re in the right place, this article will go over some information you can use to inform yourself what are the necessary steps you must take to promote your  Michael Fox site through email marketing.

Find out who your audience is and then target their wants and needs. After you have established a small reader base, try to get them to spread the word to their friends. When you are sending out emails, always ensure that there is a subscribe link contained within it. This way if a consumer shares the email with a friend, they will be easily able to sign up. After this, your base should begin to grow on its own.

emailSlowly build your contact list. Start with those who have already appreciated what you offer and then move on to areas where you can engage your prospects. It can take a while to pick whom should be receiving your emails, but it’ll be worth it in the end to build a reliable contact list.

Provide subscribers with a way out. Place an “unsubscribe” link in your emails or on your  easy money machines website to allow them to remove themselves from your list. You should also set up your list to cull itself by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from becoming annoying to disinterested subscribers and preserves your image.

Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.

Let your readers choose the layout of your content. Any messages with images, graphics and JavaScript is likely to get eaten by software filters and never seen by human eyes. Send out basic text or rich text format including a link to your website, and the option of an HTML version for those that want it.

It is very common for people to view the Internet with cell phones instead of using a full sized computer. Since this is the case, you should make it so that the width of any email you send out is easily viewable by mobile phone. You should also make sure to do the same to your landing page.

Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.

Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.

Try customizing your messages for your email recipients. Try including their name in the email so that it feels more warm and personal. This can help build better relationships with your customers, and they may be more inclined to read what you have to say in these personalized email messages.

Email marketing is a tool that everyone should use. This is because there is almost no drawback to using it. If people want to get updates about your site, then they should be signed up on your mailing list, so use the information you gained today and promote your site.

by | Categories: Marketing 101 |

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